{"id":2234,"date":"2026-06-23T16:30:36","date_gmt":"2026-06-23T23:30:36","guid":{"rendered":"https:\/\/www.courtofpublicopinion.com\/2023\/?p=2234"},"modified":"2026-06-23T17:59:22","modified_gmt":"2026-06-24T00:59:22","slug":"how-to-choose-a-jury-research-company-data-privacy-questions-to-ask-first","status":"publish","type":"post","link":"https:\/\/www.courtofpublicopinion.com\/2023\/resources\/jury-articles\/how-to-choose-a-jury-research-company-data-privacy-questions-to-ask-first\/","title":{"rendered":"How to Choose a Jury Research Company: Data Privacy Questions to Ask First"},"content":{"rendered":"\n

JURY RESEARCH \u00b7 DATA PRIVACY<\/p>\n\n\n\n

When you’re evaluating a jury research company, you’re not just comparing prices or panel sizes. You’re deciding who gets access to client information, medical records, exhibits, witness statements, and case strategy that hasn’t been tested in front of a real jury yet. That makes data privacy one of the most important factors in choosing a jury research company, even though it’s rarely the first thing attorneys ask about.<\/p>\n\n\n\n

Here’s the issue: many jury research and legal tech platforms publish a privacy policy, but it’s often a generic, website-visitor-focused policy covering cookies, marketing emails, and ad tracking, rather than anything specific to confidential case materials or AI usage on litigation data. That’s not necessarily evidence of bad practice. But it does mean the answers you need may not be publicly available at all, and you have no way to know what’s actually happening behind the scenes unless you ask directly.<\/p>\n\n\n\n

If you’re choosing a jury research company for an upcoming case, here’s what to ask before you upload a single file.<\/p>\n\n\n\n

Does the Jury Research Company Use AI on Your Case Automatically, or Only When You Ask?<\/h2>\n\n\n\n

AI has become a major selling point across the jury research industry, but how a platform uses AI matters as much as whether it does. If a jury research company’s marketing emphasizes AI-driven analysis, ask specifically whether that AI processing happens automatically on every case, or only when you choose to activate it.<\/p>\n\n\n\n

At Court of Public Opinion, AI is never automatic. Anthropic AI-powered analytics are available as an added layer of insight, but only when you specifically initiate it. You decide whether AI touches your case at all. If you only want real jurors deliberating and a human verdict report, that’s exactly what you get.<\/p>\n\n\n\n

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How Long Does the Company Keep Your Case Data, and Is That Published Anywhere?<\/h2>\n\n\n\n

This is the question most attorneys forget to ask when choosing a jury research company, and it’s one of the most important.<\/p>\n\n\n\n

Some published privacy policies in this space don’t address data retention for case materials at all. They’re written broadly for general website visitors, not for attorneys submitting confidential litigation materials. That doesn’t necessarily mean a company is doing anything wrong with your data. It means the information simply isn’t public, and you’d need to ask directly to find out.<\/p>\n\n\n\n

Court of Public Opinion’s policy<\/a> is simple and specific: when AI analytics are used on a case, that AI-related data is retained for\u00a07 days<\/strong>\u00a0and then removed. You’re never left wondering, because the answer is published and specific.<\/p>\n\n\n\n

Who Has Access to Your Case Materials, and Do You Retain Control?<\/h2>\n\n\n\n

Full-service jury research companies necessarily handle your materials directly. That’s part of what makes them efficient. But full service should never mean losing visibility into what happens to your data once you hand it over.<\/p>\n\n\n\n

At CoPO, you retain full control of your case data throughout the process. Whether you upload materials yourself or send them to our team to organize, you remain in control of what’s submitted and how it’s used. See how our\u00a0full-service process\u00a0works.<\/a><\/p>\n\n\n\n

Is Your Case Data Ever Used for Anything Beyond Your Case?<\/h2>\n\n\n\n

Some privacy policies, particularly older or more generic ones common in marketing-driven industries, include language permitting a company to use submitted information for ad retargeting or “custom audience targeting” on social platforms. That kind of language is standard in general consumer marketing privacy policies, but worth specifically ruling out for any jury research company handling litigation materials.<\/p>\n\n\n\n

Court of Public Opinion does not sell or share your case data with third parties. Your case materials are used for exactly one purpose: running your jury research or focus group session.<\/p>\n\n\n\n

A Checklist for Choosing a Jury Research Company<\/h2>\n\n\n\n
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  • Is AI used automatically on every case, or only when I choose it?<\/strong><\/li>\n\n\n\n
  • What’s your specific data retention period, and is it published anywhere?<\/strong><\/li>\n\n\n\n
  • Who has access to my case materials, and do I retain control over them?<\/strong><\/li>\n\n\n\n
  • Is my data ever shared, sold, or used for advertising\/marketing purposes?<\/strong><\/li>\n\n\n\n
  • When was your privacy policy last updated, and does it actually address case data specifically?<\/strong><\/li>\n<\/ul>\n\n\n\n

    If a company’s published policy doesn’t answer these clearly, that’s not necessarily a red flag about their actual practices. But it does mean you should ask directly before committing a case to them.<\/p>\n\n\n\n

    How Court of Public Opinion Answers These Questions<\/h2>\n\n\n\n

    If you’re choosing a jury research company and want to know exactly where we stand:<\/p>\n\n\n\n

      \n
    • AI use is opt-in, never automatic.<\/strong>\u00a0You decide if and when AI-powered analytics are applied to your case.<\/li>\n\n\n\n
    • AI-related data is retained by Anthropic server for 7 days<\/strong>, then removed.<\/li>\n\n\n\n
    • You retain full control of your case data<\/strong>\u00a0throughout the entire process.<\/li>\n\n\n\n
    • We do not sell or share your information with third parties<\/strong>, ever.<\/li>\n<\/ul>\n\n\n\n